Atlantic Beach

Motorway created a new visual identity and print, digital, and wayfinding materials for Atlantic Beach, a small town on the North Carolina coast. The identity system features a series of icons that highlight the town’s waterfront, shopping, dining, and historical sites, and work included designing and building a new website, street signage, wayfinding for pedestrian and cyclists, marketing materials, and graphics for the water tower and city service departments. The new identity will be rolled out on Memorial Day 2015.